Digital Marketing can be refferred as the subset of Marketing, which utilizes internet, interlink able
devices such as desktop, laptop, tablet, and smartphone etc and various online digital platforms to promote products
and services of different businesses.

Search Engine Marketing or SEM can be defined as the process of gaining website
traffic by puchasing advertosements on search engines. There are many search engine marketing
platforms, in which Google AdWords, Bing AdWords and Yahoo: Search Ads are some popular search engine
marketing plaforms.

So, the greatest strength of SEM is that it offers advertisers the opportunity to put their ads in front of right customers who
want to buy the product or service at same instant.

Social Media Marketing (SMM), can be defined as the amrketing refers to process of gaining traffic or attention through social media platforms.
And, in this era of internet there is no one who is hidden from it.

The top most popular social media platforms are LinkedIn, Instagram, Pinterest, Facebook, Twitter, Snapchat and YouTube.

SEO or Search Engine Optimization can be defined as the process of getting traffic from the "free","organic","editorial" or "natural" search results on search engines.

There are three types of SEO techniques:

1. White Hat
2. Black Hat
3. Grey Hat

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (infographics, reports, eBooks,
e-mails, blogs and videos) to attract and retain a clearly define audience to drive profitable customers action.

Benefits of Content Marketing within enterprises are:

• Increased Sales
• Got loyal customers
• Cost Saving

Email marketing can be referred as the subset of digital marketing which uses email to promote products and services. But, a better definition of email marketing can be delivered
as the used of email to develop relationships with potential customers or/and clients.

There are 94% users of internet use email, while only 61% users use social media platforms. And 75% of adult users prefer email marketing over others marketing methods. That's why we must know about
about the marketing technique.

Web Analytics is the process of analysing the behaviour of visitors to a website. Web analytics enable a business to attract more visitors.

It can be categorised into two

1. On-Site Web Analytics
2. Off-Site Web Analytics

The ultimate objective of digital marketing techniques is to bring potential customers and having sells for the respective businesses. To create sales funnel, you have to have
knowledge a comprehensive digital marketing approach, you need to know all the verticals of digital marketing to create a profitable and successful sales funnel, an ideal sequence of funnel
is when someone goes through to go from traffic to repeat customers. It is a system that adds and removes bariier for someone to become a customer to repeat customer when it is appropriate.

It can be simple or short or highly complex.